Smart Tips for Applying: How to Make Your Application Stand Out

Applying for jobs can feel like a full-time job in itself. With applicant tracking systems, tailored resumes, and the pressure of competition, many candidates wonder how to best position themselves for success. As HR professionals, we see applications every day—and the difference between a strong candidate and one that gets overlooked often comes down to a few simple, but powerful practices.

1. Tailor Your Resume to the Role

Generic resumes rarely stand out. Review the job posting carefully and highlight the skills and experiences that align directly with the role. Use the same language the employer uses—if the posting mentions “strategic workforce planning,” mirror that phrasing if it reflects your experience. This increases your chances of getting past automated screenings and demonstrates intentionality.

2. Write a Compelling Cover Letter

Even in today’s digital hiring world, a thoughtful cover letter can set you apart. Use it to tell your story: why you want this role, how your background makes you a strong fit, and what excites you about the organization. Keep it concise, professional, and tailored—avoid copy-paste templates.

3. Highlight Achievements, Not Just Duties

Employers want to know what you accomplished, not just what you were responsible for. Instead of saying “Managed payroll”, try “Implemented payroll process improvements that reduced errors by 15%.” Quantifiable results make your application more memorable.

4. Follow Instructions Carefully

You’d be surprised how many applicants are disqualified simply because they didn’t follow directions. If the posting asks for a PDF resume, submit a PDF. If it requests references, include them. Attention to detail demonstrates professionalism and respect for the process.

5. Be Mindful of Keywords

Most employers use applicant tracking systems (ATS). While you don’t need to “stuff” your resume with buzzwords, incorporating relevant keywords from the job description increases your chances of being seen by recruiters.

6. Showcase Soft Skills and Culture Fit

Technical skills get you noticed, but soft skills often get you hired. Communication, adaptability, problem-solving, and teamwork are highly valued. If possible, illustrate these with short examples in your resume or cover letter.

7. Keep Your Online Presence Professional

Recruiters often review LinkedIn profiles—and sometimes other social media. Make sure your online presence supports your application. Update your LinkedIn with a professional photo, accurate work history, and a headline that reflects your career goals.

8. Apply Promptly and Thoughtfully

Jobs often attract hundreds of applications in the first few days. Applying early can help ensure your materials are reviewed. But don’t rush—make sure your resume and cover letter are polished before submitting.

9. Prepare for What Comes Next

Submitting your application is just step one. Be prepared for the next phase—whether it’s a phone screen, written assessment, or interview. Research the organization and practice articulating your experiences clearly.